PPC
Bid Management Software for Yahoo, Google, MSN, Ask, Miva and
Baidu - world-wide!
Bid management software of some type is required when you
wish to use the sponsored listings feature that appears on most
search engines. The major paid performance or pay-per-click
sponsored listings providers are
Yahoo (or Overture - as it was once known) and Google, available in most countries and languages worldwide, providing results to
many ISP's.
Miva is a primary listings provider in the UK, US and Europe and
MSN has some good distribution throughout the World
and Europe whilst Baidu is the leading pay-per-click engine in China that can also drive good traffic through their
partnerships.
Pay-per-click listings are organised by the amount you bid and /or your daily budget. At any time, your competitors could bid against you – so, in a competitive market, you may need to check the bids and positioning for your phrases on a very regular basis.
Multiply this task over hundreds or even thousands of key phrases, over several campaigns and it soon becomes obvious that an automated tool to assist you in this process is essential.
PPC Management- So Much to Consider.
Your client may want to appear at the optimum position for a specific price. Calculating the best position for the best price can be done
easily through a bid management tool but will be time consuming and frustrating if done manually – especially if after having done it once, you
have to repeat the process again and again!
Whilst most pay-per-click engines have some means of semi-automated bid management, the interface of each engine is different and has to be accessed independently.
PPC Manager and Bid Management Software - A White Label Solution for Your Agency!
The MakeMeTop bid management software provides you with a single interface to manage bids across major PPC providers.
You can easily access reports on all major PPC engines on which you are running campaigns and can easily identify which terms are working for you and where.
Designed as a module which can stand alone or fit together with our ROI-Manager and PFI-Manager tools, PPC-Manager allows you comprehensive bid management control of all your PPC campaigns in all major countries and languages worldwide.
